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1.
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

by Keller, Kevin Lane 1956-.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston : Pearson, c2013Availability: Items available for loan: MTDC Library [Call number: HD69 B7 K47 S2013] (1).

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2.
Don't mess with the logo : the straight talker's bible of branding / Jon Edge & Andy Milligan.

by Edge, Jon | Milligan, Andy.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Harlow, England ; New York : Financial Times/Prentice Hall, 2009Availability: Items available for loan: MTDC Library [Call number: HF5415.1255 E34 D2009] (1).

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3.
Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler.

by Tybout, Alice M | Calkins, Tim | Kellogg School of Management.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Hoboken, N.J. : Wiley, c2005Online access: Table of contents only | Contributor biographical information | Publisher description Availability: Items available for loan: MTDC Library [Call number: HD69 B7K46 K2005] (1).

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