Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler.
Contributor(s): Tybout, Alice M | Calkins, Tim | Kellogg School of Management.
Material type: BookPublisher: Hoboken, N.J. : Wiley, c2005Description: xvii, 334 pages : illustration ; 24 cm.ISBN: 9780471690160 .Subject(s): Brand name products | Branding (Marketing) | Customer relations -- ManagementOnline resources: Table of contents only | Contributor biographical information | Publisher descriptionItem type | Current location | Collection | Call number | Status | Date due |
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Books | MTDC Library Open Collection | Non Fiction | HD69 B7K46 K2005 (Browse shelf) | Available |
Includes bibliographical references and index.
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