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Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler.

Contributor(s): Tybout, Alice M | Calkins, Tim | Kellogg School of Management.
Material type: materialTypeLabelBookPublisher: Hoboken, N.J. : Wiley, c2005Description: xvii, 334 pages : illustration ; 24 cm.ISBN: 9780471690160 .Subject(s): Brand name products | Branding (Marketing) | Customer relations -- ManagementOnline resources: Table of contents only | Contributor biographical information | Publisher description
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Item type Current location Collection Call number Status Date due
Books Books MTDC Library
Open Collection
Non Fiction HD69 B7K46 K2005 (Browse shelf) Available

Includes bibliographical references and index.

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