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Don't mess with the logo : the straight talker's bible of branding / Jon Edge & Andy Milligan.

By: Edge, Jon.
Contributor(s): Milligan, Andy.
Material type: materialTypeLabelBookPublisher: Harlow, England ; New York : Financial Times/Prentice Hall, 2009Description: xiv, 217 pages : illustration ; 22 cm.ISBN: 9780273714200 (pbk. : alk. paper).Subject(s): Branding (Marketing) | Brand name products | Advertising -- Brand name products
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Item type Current location Call number Status Date due
Books Books MTDC Library
Open Collection 		HF5415.1255 E34 D2009 (Browse shelf) Available

Includes bibliographical references and index.

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