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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

By: Keller, Kevin Lane 1956-.
Material type: materialTypeLabelBookPublisher: Boston : Pearson, c2013Edition: 4th ed.Description: xxviii, 562 pages : col. illustration ; 29 cm.ISBN: 9780273779414.Subject(s): Brand name products -- Management
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Open Collection 		HD69 B7 K47 S2013 (Browse shelf) Available

Includes bibliographical references and index.

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