Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler.
Contributor(s): Tybout, Alice M | Calkins, Tim | Kellogg School of Management.
Material type:
BookPublisher: Hoboken, N.J. : Wiley, c2005Description: xvii, 334 pages : illustration ; 24 cm.ISBN: 9780471690160 .Subject(s): Brand name products | Branding (Marketing) | Customer relations -- ManagementOnline resources: Table of contents only | Contributor biographical information | Publisher description
| Item type | Current location | Collection | Call number | Status | Date due |
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Books
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MTDC Library Open Collection | Non Fiction | HD69 B7K46 K2005 (Browse shelf) | Available |
Browsing MTDC Library Shelves , Shelving location: Open Collection , Collection code: Non Fiction Close shelf browser
| HD58.9 C624 B2017 Business models for teams : | HD58.9 C624 B2017 Business models for teams : | HD62.5 F5336 S2016 The startup equation : | HD69 B7K46 K2005 Kellogg on branding : | HD69 N495 P2016 Project management step by step : | HD9199 U54S737 O2017 Onward : | HF5415 R544 M2006 Marketing warfare / |
Includes bibliographical references and index.
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