Kellogg on branding : the marketing faculty of the Kellogg School of Management /
edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler.
- Hoboken, N.J. : Wiley, c2005.
- xvii, 334 pages : illustration ; 24 cm.
Includes bibliographical references and index.
9780471690160
2005007457
Brand name products.
Branding (Marketing)
Customer relations--Management.
HD69.B7K46 / K2005
Includes bibliographical references and index.
9780471690160
2005007457
Brand name products.
Branding (Marketing)
Customer relations--Management.
HD69.B7K46 / K2005