Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne.
By: Kim, W. Chan.
Contributor(s): Mauborgne, Renée.
Material type:
BookPublisher: Boston, Massachusetts : Harvard Business Review Press, [2015]Edition: Expanded edition.Description: xxviii, 287 pages : illustrations ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781625274496 (alk. paper).Subject(s): New products | Market segmentation
| Item type | Current location | Call number | Status | Date due |
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Books
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MTDC Library Open Collection | HF5415.S153 (Browse shelf) | Checked out | 01/11/2023 |
Includes bibliographical references and index.
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