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1. From concept to consumer : how to turn ideas into money / Phil Baker.

by Baker, Phil 1943-.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Upper Saddle River, N.J. : FT Press, c2009Online access: Table of contents only Availability: Items available for loan: MTDC Library [Call number: HF 5415.153 B35 F2009] (1).

2. The wide lens : a new strategy for innovation / Ron Adner.

by Adner, Ron.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Portfolio/Penguin, 2012Availability: No items available

3. Managing product management : empowering your organization to produce competitive products and brands / Steven Haines.

by Haines, Steven.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, c2012Availability: Items available for loan: MTDC Library [Call number: HF5415.15 H153 M2012] (1).

4. The product manager's handbook / Linda Gorchels.

by Gorchels, Linda.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, 2012Availability: Items available for loan: MTDC Library [Call number: HF5415.15 G636 P2012] (1).

5. Hooked : how to build habit-forming products / Nir Eyal with Ryan Hoover.

by Eyal, Nir.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York, New York : Portfolio/Penguin, 2014.Availability: Items available for loan: MTDC Library [Call number: HF5415.153 E93 H2004] (1).

6. Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne.

by Kim, W. Chan | Mauborgne, Renée.

Edition: Expanded edition.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston, Massachusetts : Harvard Business Review Press, [2015]Availability: No items available Checked out (1).

7. Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth / W. Chan Kim, Renée Mauborgne.

by Kim, W. Chan [author.] | Mauborgne, Renée [author.].

Edition: First edition.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Hachette Books, [2017]Copyright date: ©2017Other title: Proven steps to inspire confidence and seize new growth.Availability: Items available for loan: MTDC Library [Call number: HF5415.153 B2017] (1).

8. Zero to one : notes on startups, or how to build the future / Peter Thiel with Blake Masters.

by Thiel, Peter A | Masters, Blake (Blake G.) 1986-.

Edition: First edition.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Crown Business, [2014]Online access: Cover image Availability: Items available for loan: MTDC Library [Call number: HD62.5 T525 Z2014] (1).

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