The wide lens : a new strategy for innovation / Ron Adner.
By: Adner, Ron.
Material type: BookPublisher: New York : Portfolio/Penguin, 2012Description: 278 pages : ill. ; 24 cm.ISBN: 9781591844600; 9781591846291 (pbk).Subject(s): Technological innovations -- Management | New productsSummary: Argues that most business projects fail because their success depends on unanticipated external innovations while revealing the logic of "innovation ecosystems" that can be established to dramatically improve odds of success.No physical items for this record
Includes bibliographical references and index.
Argues that most business projects fail because their success depends on unanticipated external innovations while revealing the logic of "innovation ecosystems" that can be established to dramatically improve odds of success.
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