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From concept to consumer : how to turn ideas into money / Phil Baker.

By: Baker, Phil 1943-.
Material type: materialTypeLabelBookSeries: A Stewart Emery series book.Publisher: Upper Saddle River, N.J. : FT Press, c2009Description: xvi, 175 pages : illustration , maps ; 24 cm.ISBN: 0137137478 (hbk. : alk. paper); 9780137137473 (hbk. : alk. paper).Subject(s): New products | Product managementOnline resources: Table of contents only
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Item type Current location Collection Call number Status Date due
Books Books MTDC Library
Open Collection
Non Fiction HF 5415.153 B35 F2009 (Browse shelf) Available
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HF5415 K636 M2017 Marketing 4.0: HF5415.1255 K74 H2016 The hook : HF5415.15 H153 M2012 Managing product management : HF 5415.153 B35 F2009 From concept to consumer : HF5415.153 E93 H2004 Hooked : HF5415.5 W385 G2017 The grid: HF5429 F38 P2015 Principles of retailing /

Includes index.

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