Scott, David Meerman.
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / David Meerman Scott. - xix, 425 pages 23cm.
Earlier edition: 2015. Includes index.
9781119362418 (pbk.)
2017019099
Internet marketing.
Internet in public relations.
HF5415.1265 / .S393 N2017
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / David Meerman Scott. - xix, 425 pages 23cm.
Earlier edition: 2015. Includes index.
9781119362418 (pbk.)
2017019099
Internet marketing.
Internet in public relations.
HF5415.1265 / .S393 N2017