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The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / David Meerman Scott.

By: Scott, David Meerman.
Material type: materialTypeLabelBookPublisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2017]Description: xix, 425 pages 23cm.ISBN: 9781119362418 (pbk.).Subject(s): Internet marketing | Internet in public relations
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Item type Current location Call number Status Date due
Books Books MTDC Library
Open Collection
HF5415.1265 S393 N2017 (Browse shelf) Available

Earlier edition: 2015.

Includes index.

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