000 00515nam a2200181Ia 4500
003 MTDC
005 20160207010734.0
008 160206s9999 xx 000 0 und d
020 _a9780230343436
040 _aMTDC
_cMTDC
050 0 0 _aHD45.B478 W2011
100 1 _ade Bes, Fernando Trias
245 1 0 _aWinning at innovation :
_b the A-to-F model /
_cFernando Trias de Bes & Phillip Kotler.
260 _aHampshire :
_bPalgrave MacMillan,
_c2011
300 _aPages
700 1 _aKotler, Phillip
942 _2lcc
_cBK
999 _c491
_d491