000			04705cam a2200421 i 4500
001			18301795
003			MTDC
005			20170425172457.0
008			140915s2015 nyu b 001 0 eng
010			_a 2014030841
020			_a9780099591771 (hardback)
040			_aDLC _beng _cMTDC _erda _dMTDC
042			_apcc
050	0	0	_aB105.C74 A84 _bH2015
082	0	0	_a609 _223
084			_aBUS046000 _aPSY034000 _aSEL027000 _2bisacsh
100	1		_aAshton, Kevin.
245	1	0	_aHow to fly a horse : _bthe secret history of creation, invention, and discovery / _cKevin Ashton.
250			_aFirst Edition.
264		1	_aNew York : _bDoubleday, _c[2015]
300			_axviii, 314 pages ; _c25 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
520			_a"Inspiring and empowering, this journey behind the scenes of humanity's greatest creations reveals the surprising way we make something new. What do Thomas Jefferson's ice cream recipe, Coca Cola, and Chanel No. 5 have in common? They all depended on a nineteenth-century African boy who, with a single pinch, solved one of nature's great riddles and gave birth to the multimillion-dollar vanilla industry. Kevin Ashton opens his book with the fascinating story of the young slave who launched a flavor revolution to show that invention and creation come in unexpected shapes and sizes. From the crystallographer's laboratory where the secrets of DNA were first revealed by a long-forgotten woman, to the electromagnetic chamber where the stealth bomber was born on a 25-cent bet, Ashton weaves tales of humanity's greatest creations to unpack the surprising true process of discovery. Drawing on the Amish and the iPhone, Kandinsky and cans of Coke, Lockheed, South Park, and the Wright brothers--who set out to "fly a horse"--he showcases the seemingly unremarkable individuals, gradual steps, multiple failures, and countless ordinary--and usually uncredited--acts that led to our most astounding breakthroughs. Creators, he shows, apply everyday, ordinary thinking that we are all capable of in particular ways, taking thousands of small steps, working in an endless loop of problem and solution. He explores why innovators meet resistance and how they overcome it, why most organizations stifle creative people, and how the most creative organizations work. In a passionate and profound narrative that amazes and inspires, Ashton's book sheds new light on how "new" comes to be"-- _cProvided by publisher.
520			_a"What do Thomas Jefferson's ice cream recipe, Coca Cola and Chanel No. 5 have in common? They all depended on a 19th century African boy who, with a single pinch, solved one of nature's great riddles and gave birth to the multi-million dollar vanilla industry. Kevin Ashton opens his book with the fascinating story of the young slave who launched a flavor revolution to show that invention and creation come in unexpected shapes and sizes. From the crystallographer's laboratory where the secrets of DNA were first revealed by a long forgotten woman, to the electromagnetic chamber where the stealth bomber was born on a 25 cent bet, Ashton weaves tales of humanity's greatest creations to unpack the surprising true process of discovery. Drawing on the Amish and the iPhone, Kandinsky and cans of Coke, Lockheed, South Park, and the Wright brothers--who set out to "fly a horse"--he showcases the seemingly unremarkable individuals, gradual steps, multiple failures, and countless ordinary--and usually uncredited--acts that lead to our most astounding breakthroughs. Creators, he shows, apply everyday, ordinary thinking that we are all capable of in particular ways, taking thousands of small steps, working in an endless loop of problem and solution. He explores why innovators meet resistance and how they overcome it, why most organizations stifle creative people and how the most creative organizations work. In a passionate and profound narrative that amazes and inspires, Ashton's book sheds new light on how "new" comes to be"-- _cProvided by publisher.
650		0	_aCreative ability _xHistory.
650		0	_aInventions _xHistory.
650		0	_aSuccess _xHistory.
650		7	_aBUSINESS & ECONOMICS / Motivational. _2bisacsh
650		7	_aPSYCHOLOGY / Creative Ability. _2bisacsh
650		7	_aSELF-HELP / Personal Growth / Success. _2bisacsh
856	4	2	_3Cover image _u9780385538596.jpg
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK
955			_brm07 2014-09-15 _crm07 2014-09-15 (telework) ONIX _axn12 2015-02-02 1 copy rec'd., to CIP ver.
999			_c2013 _d2013