Govindarajan, Vijay <br/><br/>
Beyond the idea :   simple, pwerful rules for successful innovation / 
Vijay Govindarajan & Chris Trimble 
 - New York :  St. Martin s Press,   2013 
 - Pages 
<br/><br/><label>ISBN: </label>9781447252276 
<br/><br/><label>LC Class. No.: </label>HD45.G6185 B2013