de Bes, Fernando Trias <br/><br/>
Winning at innovation :   the A-to-F model / 
Fernando Trias de Bes & Phillip Kotler. 
 - Hampshire :  Palgrave MacMillan,   2011 
 - Pages 
<br/><br/><label>ISBN: </label>9780230343436 
<br/><br/><label>LC Class. No.: </label>HD45.B478 W2011