Adner, Ron <br/><br/>
The wide lens :   a new strategy for innovation / 
Ron Adner 
 - New York:  Portfolio Penguin,   2012 
 - ix, 278 pages:   illustration ;   24 cm 
<br/><br/><label>ISBN: </label>9781591844600 (hc) 9781591846291 (pbk)