| 000 -LEADER |
|---|
| fixed length control field |
00515nam a2200181Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MTDC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20160207010734.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160206s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780230343436 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MTDC |
| Transcribing agency |
MTDC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD45.B478 W2011 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
de Bes, Fernando Trias |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Winning at innovation : |
| Remainder of title |
the A-to-F model / |
| Statement of responsibility, etc. |
Fernando Trias de Bes & Phillip Kotler. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Hampshire : |
| Name of publisher, distributor, etc. |
Palgrave MacMillan, |
| Date of publication, distribution, etc. |
2011 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
Pages |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Phillip |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
