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1.
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Social media is bullshit / B. J. Mendelson.
by Mendelson, B. J. Edition: 1st ed.Material type:  Book; Format:
print
; Literary form:
not fiction
Publisher: New York,N.Y. : St. Martin's Press, 2012Availability: Items available for loan: MTDC Library [Call number: HM742 M4596 S2012] (1).
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2.
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60-minute brand strategist : the essential brand book for marketing professionals / Idris Mootee.
by Mootee, Idris 1958-. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Hoboken, New Jersey : Wiley, [2013]Other title: Sixty-minute brand strategist.Availability: No items available Checked out (1).
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3.
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Start something that matters / Blake Mycoskie.
by Mycoskie, Blake. Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : Spiegel & Grau, 2011Availability: Items available for loan: MTDC Library [Call number: HF5414 M93 S2011] (1).
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4.
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Disruptive marketing : what growth hackers, data punks, and other hybrid thinkers can teach us about navigating the new normal / Geoffrey Colon ; foreword by Gemma Craven.
by Colon, Geoffrey [author.]. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : American Management Association (AMACOM) [2016]Availability: Items available for loan: MTDC Library [Call number: HF5415.1255 C65 D2016] (1).
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5.
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The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / David Meerman Scott.
by Scott, David Meerman. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2017]Availability: Items available for loan: MTDC Library [Call number: HF5415.1265 S393 N2017] (1).
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6.
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Don't mess with the logo : the straight talker's bible of branding / Jon Edge & Andy Milligan.
by Edge, Jon | Milligan, Andy. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Harlow, England ; New York : Financial Times/Prentice Hall, 2009Availability: Items available for loan: MTDC Library [Call number: HF5415.1255 E34 D2009] (1).
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7.
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The hook : how to share your brand's unique story to engage customers, boost sales, and achieve heartfelt success / Richard Krevolin ; foreword by Harry Beckwith, author of selling the invisible.
by Krevolin, Richard W 1964-. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Wayne : Career Press, [2016]Online access: Cover image Availability: Items available for loan: MTDC Library [Call number: HF5415.1255 K74 H2016] (1).
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8.
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Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler.
by Tybout, Alice M | Calkins, Tim | Kellogg School of Management. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Hoboken, N.J. : Wiley, c2005Online access: Table of contents only | Contributor biographical information | Publisher description Availability: Items available for loan: MTDC Library [Call number: HD69 B7K46 K2005] (1).
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9.
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Shopper marketing : how to increase purchase decisions at the point of sale / editors: Markus Stahlberg & Ville Maila.
by Stahlberg, Markus | Maila, Ville. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: London ; Philadelphia : Kogan Page, 2012Availability: Items available for loan: MTDC Library [Call number: HF5828 S73 S2012] (1).
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10.
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Marketing warfare / Al Ries & Jack Trout.
by Ries, Al | Trout, Jack. Edition: 20th anniversary ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : McGraw-Hill, c2006Online access: Contributor biographical information | Publisher description Availability: Items available for loan: MTDC Library [Call number: HF5415 R544 M2006] (1).
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11.
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The product manager's handbook / Linda Gorchels.
by Gorchels, Linda. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : McGraw-Hill, 2012Availability: Items available for loan: MTDC Library [Call number: HF5415.15 G636 P2012] (1).
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12.
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Social media commerce for dummies / by Marsha Collier.
by Collier, Marsha. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Hoboken, N.J. : Chichester : Wiley ; John Wiley & Sons, c2013Availability: No items available Checked out (1).
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13.
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Onward : how Starbucks fought for its life without losing its soul / Howard Schultz with Joanne Gordon.
by Schultz, Howard | Gordon, Joanne. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York, NY : Rodale : Distributed to the Trade by Macmillan, c2011Availability: Items available for loan: MTDC Library [Call number: HD9199 U54S737 O2017] (1).
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