MTDC Library Search for 'su:"New products."'

Zero to one :

By Thiel, Peter A.. . 210 pages : , Includes index. 22 cm. 9780753555200 (hardback)

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Blue ocean strategy :

By Kim, W. Chan.. . xxviii, 287 pages : 25 cm. 9781625274496 (alk. paper)

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Blue ocean shift :

By Kim, W. Chan,. . xi, 322 pages : 24 cm. 9780316314046

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Hooked :

By Eyal, Nir.. . 242 pages : 22 cm. 97810241184837

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Managing product management :

By Haines, Steven. New York : McGraw-Hill, 2012 . xiii, 271 pages : , Includes bibliographical references and index. 24 cm.. 9780071769976 (hbk. : alk. paper) | 0071769978 (hbk. : alk. paper)

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The product manager's handbook /

By Gorchels, Linda.. New York : McGraw-Hill, 2012 . viii, 392 pages: 24 cm.. 9780071772983 (alk. paper)

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From concept to consumer :

By Baker, Phil,. Upper Saddle River, N.J. : FT Press, 2009 . xvi, 175 pages : , Includes index. 24 cm.. 0137137478 (hbk. : alk. paper) | 9780137137473 (hbk. : alk. paper)

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The wide lens :

By Adner, Ron.. New York : Portfolio/Penguin, 2012 . 278 pages : 24 cm.. 9781591844600 | 9781591846291 (pbk)

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