Eyal, Nir.

Hooked : how to build habit-forming products / Nir Eyal with Ryan Hoover. - 242 pages : illustrations ; 22 cm

Includes bibliographical references (pages 225-242).

97810241184837

2014022222


New products.
Consumer behavior.
Consumers' preferences.

HF5415.153 / .E93 H2014