Scott, David Meerman. The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / David Meerman Scott. - xix, 425 pages 23cm. Earlier edition: 2015. Includes index. ISBN: 9781119362418 (pbk.) LCCN: 2017019099 Subjects--Topical Terms: Internet marketing.Internet in public relations. LC Class. No.: HF5415.1265 / .S393 N2017