Kotler, Philip <br/><br/>
Marketing 4.0:  moving from traditional to digital/ 
Philip Kotler 
 - Hoboken, New Jersey:  John Wiley & Sons, Inc.  2017 
 - xix, 184 pages  24 cm 
<br/><br/><label>ISBN: </label>9781119341208 
<br/><br/><label>LC Class. No.: </label>HF5415   / K636 M2017