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Crossing the chasm : marketing and selling disruptive products to mainstream customers / Geoffrey A. Moore

By: Moore, Geoffrey A.
Material type: materialTypeLabelBookPublisher: New York : Collins Business Essentials, 1991Description: 273 p. : ill. ; 21 cm.ISBN: 9780060517120.
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Open Collection 		HF5439.M54 C668 (Browse shelf) Available
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HF5438.25 B7623 L2012 Life's a pitch: HF5438.25.S43755 S2012 Selling ALL-IN-ONE FOR DUMMIES / HF5438.25 S6425 S2017 Sell with a story : HF5439.M54 C668 Crossing the chasm : HF54415.55 G63 P1999 Permission marketing: HF5465 U64D6537 O2016 One buck at a time : HF5478 T66 B2008 Bringing home the Birkin :

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