The product manager's handbook / Linda Gorchels.
By: Gorchels, Linda.
Material type: BookPublisher: New York : McGraw-Hill, 2012Edition: 4th ed.Description: viii, 392 pages: illustration ; 24 cm.ISBN: 9780071772983 (alk. paper).Subject(s): Product management | New products -- MarketingItem type | Current location | Call number | Status | Date due |
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Books | MTDC Library Open Collection | HF5415.15 G636 P2012 (Browse shelf) | Available |
Includes bibliographical references and index.
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