The hook : how to share your brand's unique story to engage customers, boost sales, and achieve heartfelt success / Richard Krevolin ; foreword by Harry Beckwith, author of selling the invisible.
By: Krevolin, Richard W.
Material type:
BookPublisher: Wayne : Career Press, [2016]Description: 223 pages ; 23 cm.ISBN: 9781632650122 (paperback).Subject(s): Branding (Marketing) | Customer loyalty | BUSINESS & ECONOMICS / Marketing / GeneralOnline resources: Cover image Summary: "Corporations can no longer just worship the bottom line. Consumers and customers want to be associated with brands that align with their values. For business success today, your company needs to tell a compelling story that creates engagement, word-of-mouth, and brand loyalty. The Hook gives you a proven methodology to create a compelling narrative, then shows you how to share your story with the world and get consumers and customers to listen to and remember your message. More specifically, The Hook will teach you how story-selling can be used as an incredibly powerful instrument to: Create an emotional connection between your organization and its target market, or between a product and consumers. Generate interest, enthusiasm, and support for a person, company, or product. Demonstrate the benefits and potential of any product, service, company, or individual. Create a culture of inclusion for any company or product. Enhance staff commitment to mission and objectives. Improve the power, tone, and texture of speeches, proposals, presentations, and printed materials"-- Provided by publisher.Summary: "Corporations can no longer just worship the bottom line. Consumers and customers want to be associated with brands that align with their values. For business success today, your company needs to tell a compelling story that creates engagement, word-of-mouth, and brand loyalty. The Hook gives you a proven methodology to create a compelling narrative, then shows you how to share your story with the world and get consumers and customers to listen to and remember your message"-- Provided by publisher.
| Item type | Current location | Collection | Call number | Status | Date due |
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MTDC Library Open Collection | Non Fiction | HF5415.1255 K74 H2016 (Browse shelf) | Available |
Browsing MTDC Library Shelves , Shelving location: Open Collection , Collection code: Non Fiction Close shelf browser
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| HF5386 H57 T2016 Think and grow rich / | HF5389 T4 E2017 Excuse me : | HF5415 K636 M2017 Marketing 4.0: | HF5415.1255 K74 H2016 The hook : | HF5415.15 H153 M2012 Managing product management : | HF 5415.153 B35 F2009 From concept to consumer : | HF5415.153 E93 H2004 Hooked : |
Includes bibliographical references and index.
"Corporations can no longer just worship the bottom line. Consumers and customers want to be associated with brands that align with their values. For business success today, your company needs to tell a compelling story that creates engagement, word-of-mouth, and brand loyalty. The Hook gives you a proven methodology to create a compelling narrative, then shows you how to share your story with the world and get consumers and customers to listen to and remember your message. More specifically, The Hook will teach you how story-selling can be used as an incredibly powerful instrument to: Create an emotional connection between your organization and its target market, or between a product and consumers. Generate interest, enthusiasm, and support for a person, company, or product. Demonstrate the benefits and potential of any product, service, company, or individual. Create a culture of inclusion for any company or product. Enhance staff commitment to mission and objectives. Improve the power, tone, and texture of speeches, proposals, presentations, and printed materials"-- Provided by publisher.
"Corporations can no longer just worship the bottom line. Consumers and customers want to be associated with brands that align with their values. For business success today, your company needs to tell a compelling story that creates engagement, word-of-mouth, and brand loyalty. The Hook gives you a proven methodology to create a compelling narrative, then shows you how to share your story with the world and get consumers and customers to listen to and remember your message"-- Provided by publisher.
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